Digital Transformation · E-Commerce · Design · GCC

I build digital
experiences that
move the needle.

25 years leading digital transformation, e-commerce and product design across industries in the GCC. Currently Head of Product Design at the National Bank of Kuwait — available to bring that impact to your organisation.

See my work Let's talk

📱 +965 6034 6088

25+

Years experience

GCC markets led

1M+

Users impacted

Channels designed

Digital Transformation Leader · NBK

SCROLL

About Caesar

The operator who
transforms institutions.

I've spent 25 years at the intersection of technology, design and business transformation — and the last five of those inside one of the most complex digital environments in the region: the National Bank of Kuwait. I understand what it takes to drive change inside a regulated financial institution.

Before NBK: Chief Product Officer at Delivery Hero MENA (Talabat) across 8 countries, Head of E-Commerce at Ooredoo Group where I launched the GCC's first telco e-commerce platform, and digital transformation lead for some of Kuwait's largest conglomerates.

What makes me different is the full stack: I can set the strategy, design the experience, lead the team and drive the growth — without needing four different agencies. That's rare — and that's what's needed in today's on the pulse digital world.

Digital Transformation Banking & Fintech Product Leadership CBK & Regulatory NFC & Payments UX & Design Systems

🏦

Regulated industry experience

5 years inside NBK's product org means I understand compliance, stakeholder complexity, and how to ship in environments where everything has to be right first time.

🚀

Super-app scale growth

As CPO at Delivery Hero MENA (Talabat), I led product and marketing across 8 countries — growing orders 11% month-on-month and cutting cost per acquisition by 25%.

🌍

GCC market depth

25 years in Kuwait, plus senior roles across UAE, Saudi, Qatar, Oman, Lebanon, Jordan and Bahrain. I understand the culture, the consumers, and the commercial realities.

🎨

Creative at the core

Featured by BBC, Arab Times, Bazaar Magazine and Men's Passion. Certified in Advanced Leadership. A musician who brings genuine creative thinking to business problems.

Areas of expertise

Built across industries.
Wired for change.

My expertise spans digital transformation, product design and e-commerce — the combination that drives measurable outcomes across banking, telecoms, food delivery and beyond.

Banking & Fintech Transformation

Five years inside NBK means I understand the specific pressures of transforming a regulated bank — compliance, legacy tech, complex stakeholders, and the need to move faster than the institution is used to.

Core BankingMobile BankingRegulatoryCBK & CBUAEPayments & NFC

Digital Product & Experience Leadership

I build and lead product design organisations — from hiring the team to shipping the design system to getting the CEO to trust the UX recommendation. I redesigned NBK's mobile app, ATM network, kiosks and online banking.

Design SystemsUX ResearchProduct RoadmapATM & KioskDesign Ops

Growth Strategy & Digital Channels

From launching the GCC's first telco e-commerce store to growing Talabat orders 11% month-on-month — I know how to build and scale digital revenue channels in complex, competitive markets.

Digital ChannelsE-CommercePerformance MarketingCRMOKRs

Selected work

The work that
defines the story.

Four case studies. Four different industries. One consistent outcome: digital experiences that move the needle.

National Bank of Kuwait · 2021–Present

One design system.
Four channels.

Led the complete redesign of NBK's mobile banking app, ATM network, instant card printing kiosks and online banking platform — all sharing a single design system and design language.

1M+

Active users

Channels designed

Screen flows

5yr

Head of Product Design

📱 Mobile App

🏧 ATM Network

🖨️ Card Printing Kiosk

💻 Online Banking

Product Design Design System UX Research Mobile Banking ATM Kiosk DunordSwissra DS

What I offer

Two ways to work together.

Whether you need an external transformation consultant or a senior leader embedded in your team — I'm open to both.

🔍

Track A

Consulting & Advisory

🏦

Banking Digital Transformation

End-to-end digital transformation consulting for banks and fintechs — from strategy through execution. I've lived this from inside NBK.

Digital maturity audit & gap analysis

Mobile & digital channel strategy

Regulatory navigation (CBK, CBUAE, SAMA)

Design system & UX overhaul

Fintech product design & GTM

Retainer or project

⚡

Fintech Venture Design

From concept to investor-ready — brand, product, pitch and GTM strategy. The give. project is proof of what this looks like in practice.

Product concept & brand identity

MVP design & prototype

Investor deck & financial model

CBK sandbox & regulatory strategy

Project-based · 6–12 weeks

🎯

Track B

Senior In-House Role

👔

What I bring to your leadership team

I'm open to the right senior role — Chief Digital Officer, Chief Product Officer, Head of Digital Transformation — at a bank, fintech or financial services organisation that's serious about change.

25 years cross-functional digital leadership

Deep banking & fintech domain knowledge

Proven at running teams across 8 GCC markets

Board-level communication & stakeholder management

Rare combination: strategy + design + growth + tech

Titles: CDO · CPO · Head of Digital Transformation

Ideal next organisation

A GCC bank or regional fintech with genuine digital ambition

Leadership that understands transformation takes courage, not just budget

A seat at the table, not just a brief to execute someone else's vision

Get in touch

Your next digital chapter
starts with one call.

Whether you're an organisation that needs a transformation partner, a team looking for a senior design and product leader, or a hiring manager with the right opportunity — let's talk.

📧 caesarengage@gmail.com LinkedIn Profile →

Based in Kuwait · Available across the GCC · Digital Transformation · Design · E-Commerce · Open to relocation for the right role

I build digitalexperiences thatmove the needle.

The operator whotransforms institutions.

Built across industries.Wired for change.

The work thatdefines the story.

One design system.Four channels.